Buyology
Truth and Lies About Why We Buy
by Martin Lindstrom
Should I read this?
Recommended by 1 source and appears in Market Research, Advertising, and Marketing.
How much do we know about why we buy What truly influences our decisions in today?s messagecluttered world An eyegrabbing advertisement, a catchy slogan, an infectious jingle Or do our buying decisions take place below the surface, so deep within our subconscious minds, we?re barely aware of themIn BUYOLOGY, Lindstrom presents the astonishing...
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Why recommended
Recommended by 1 source and appears in Market Research, Advertising, and Marketing.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Appears In

Not sure if this is the right fit?
Consider The Boy, the Mole, the Fox and the Horse by Charlie Mackesy. Recommended by 8 sources.
“Soft-spoken, heavily illustrated fable built from short dialogues and watercolor sketches. Each spread pairs a spare line of text with a loose drawing, so the pleasure is visual and aphoristic rather than narrative; readers collect felt-true sentences more than plot. Most useful when you want quick consolations, a prompt for conversation with a child, or a pause during a rough day. Limiting if you want sustained argument, concrete advice, or tightly plotted storytelling: the repetition of gentleness can feel sentimental or thin after a while.”
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Hans RoslingHow recommendation signals are reviewed
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
Buyology
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