Creative Advertising, New Edition
by Mario Pricken
Should I read this?
appears in Persuasion, Design, and Art.
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.Each chapter highlights different practical methods for creating innovative and ...
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Why recommended
appears in Persuasion, Design, and Art.
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Appears In
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Consider How to Fail at Almost Everything and Still Win Big by Scott Adams. Recommended by 10 sources.
“Scott Adams blends memoir, workplace humor, and blunt self-help into short, punchy chapters that push simple career and productivity rules. The most useful material is pragmatic: a preference for systems over one-off goals, combining complementary skills, and managing energy so work fits a schedule you can sustain. Limits show up as confident, anecdote-heavy claims and a swaggering tone that sometimes repeats the same points. Best used selectively: skim for tactics that feel practical and ignore the rest rather than accept everything wholesale.”
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Creative Advertising, New Edition
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