Don't Call It That
A Naming Workbook (Second Edition)
by Eli Altman
Should I read this?
appears in Design, Business, and Nonfiction.
Your name is the tip of the spear.It's the first thing people see and hear. It's your first shot at grabbing people's attention and arousing their curiosity. How are people supposed to talk about your new company if they can't remember or pronounce the nameContrary to popular belief, naming has nothing to do with omitting vowels. It has nothing to...
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Why recommended
appears in Design, Business, and Nonfiction.
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Appears In
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Don't Call It That
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