Eating the Big Fish
How Challenger Brands Can Compete Against Brand Leaders
by Adam Morgan
Should I read this?
Recommended by 2 sources and appears in Most Recommended Books, Business, and Nonfiction.
EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new t...
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Why recommended
Recommended by 2 sources and appears in Most Recommended Books, Business, and Nonfiction.
Recommended by notable people
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Eating the Big Fish
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