Frenemies
The Epic Disruption of the Ad Business (and Everything Else)
by Ken Auletta
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“@kenauletta really enjoying the book. Best take on advertising and disruption in the space that I’ve come across in years. | One of the best books I've read this year. #Frenemies kept getting recommended to me by people I respected and it didn't disappoint. Not enough people in tech/SF will read this book for the exact reason why is so important to readour industry (and esp? | One of the best books I've read this year. #Frenemies kept getting recommended to me by people I respected and it didn't disappoint. Not enough people in tech/SF will read this book for the exact reason why is so important to readour industry (and esp…”
Source →Recommended by 3 notable people, including Alexis Ohanian and Michael Bloomberg
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Recommended by 5 sources and appears in Most Recommended Books, Business, and Nonfiction.
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain abou...
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Recommended by 5 sources and appears in Most Recommended Books, Business, and Nonfiction.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
David Armano
“@kenauletta really enjoying the book. Best take on advertising and disruption in the space that I’ve come across in years. | One of the best books I've read this year. #Frenemies kept getting recommended to me by people I respected and it didn't disappoint. Not enough people in tech/SF will read this book for the exact reason why is so important to readour industry (and esp? | One of the best books I've read this year. #Frenemies kept getting recommended to me by people I respected and it didn't disappoint. Not enough people in tech/SF will read this book for the exact reason why is so important to readour industry (and esp…”
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“Accidental Presidents offers eight narrative portraits of men who succeeded to the U.S. presidency without election, using anecdote-rich scenes and readable context to show how personality and circumstance interact with office power. It’s strongest as a set of self-contained stories that make succession stakes concrete for non-specialist readers; it does not prioritize dense archival argument or exhaustive methodology, so expect some interpretive generalizations and repeated themes across cases. Use it for fast historical orientation rather than scholarly deep-dives.”
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Frenemies
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