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Hooked
3 recommendations

Hooked

How to Build HabitForming Products

by Nir Eyal

Recommended by Joe Martin and Marc Goodman

Recommended by Joe Martin and Marc Goodman

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Should I read this?

Recommended by 3 sources and appears in Product Design, Product Management, and Product Marketing.

How do successful companies create products people cant put downWhy do some products capture widespread attention while others flop What makes us engage with certain products out of sheer habit Is there a pattern underlying how technologies hook usNir Eyal answers these questions (and many more) by explaining the Hook Modela fourstep process e...

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Why recommended

Recommended by 3 sources and appears in Product Design, Product Management, and Product Marketing.

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People and public figures who have recommended this book.

Recommendation Signals

Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.

J

Joe Martin

@alyssandamato 7habits Stephen Covey Grit Angela Duckworth Hooked Nir Eyal Malcom Gladwell , love data books | A source I've learned from in the last year.
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Appears In

The Boy, the Mole, the Fox and the Horse
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Consider The Boy, the Mole, the Fox and the Horse by Charlie Mackesy. Recommended by 8 sources.

Soft-spoken, heavily illustrated fable built from short dialogues and watercolor sketches. Each spread pairs a spare line of text with a loose drawing, so the pleasure is visual and aphoristic rather than narrative; readers collect felt-true sentences more than plot. Most useful when you want quick consolations, a prompt for conversation with a child, or a pause during a rough day. Limiting if you want sustained argument, concrete advice, or tightly plotted storytelling: the repetition of gentleness can feel sentimental or thin after a while.

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How recommendation signals are reviewed

Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.