How to Write a Good Advertisement
A Short Course in Copywriting
by Victor O. Schwab
Should I read this?
Recommended by 2 sources and appears in Persuasion and Most Recommended Books.
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and shou...
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Why recommended
Recommended by 2 sources and appears in Persuasion and Most Recommended Books.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Appears In
Not sure if this is the right fit?
Consider How to Fail at Almost Everything and Still Win Big by Scott Adams. Recommended by 10 sources.
“Scott Adams blends memoir, workplace humor, and blunt self-help into short, punchy chapters that push simple career and productivity rules. The most useful material is pragmatic: a preference for systems over one-off goals, combining complementary skills, and managing energy so work fits a schedule you can sustain. Limits show up as confident, anecdote-heavy claims and a swaggering tone that sometimes repeats the same points. Best used selectively: skim for tactics that feel practical and ignore the rest rather than accept everything wholesale.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
How to Write a Good Advertisement
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