Made to Stick
Why Some Ideas Survive and Others Die
by Chip Heath
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“@LS_Soul Such a great book. Made To Stick is our marketing bible. | @conorgil My alltime favorite example of research communication is The Selfish Gene. Astonishingly effective at explaining deep research ideas/findings to a lay reader. A book with great advice: (It isn't specific to research but still super valuable.) | Actually analyzing what makes certain ideas or stories more memorable than others! Fascinating. Apply this wisdom to your songs, bio/story, communication with fans, etc. | Here's my top 5 marketing books”
Source →“@LS_Soul Such a great book. Made To Stick is our marketing bible. | @conorgil My alltime favorite example of research communication is The Selfish Gene. Astonishingly effective at explaining deep research ideas/findings to a lay reader. A book with great advice: (It isn't specific to research but still super valuable.) | Actually analyzing what makes certain ideas or stories more memorable than others! Fascinating. Apply this wisdom to your songs, bio/story, communication with fans, etc. | Here's my top 5 marketing books”
Source →Recommended by 4 notable people, including Derek Sivers and Andrew Wilkinson
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Should I read this?
Recommended by 9 sources and appears in Copywriting, Influence, and Persuasion.
NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to improve your idea's chancesessential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, a...
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Why recommended
Recommended by 9 sources and appears in Copywriting, Influence, and Persuasion.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Andrew Wilkinson
“@LS_Soul Such a great book. Made To Stick is our marketing bible. | @conorgil My alltime favorite example of research communication is The Selfish Gene. Astonishingly effective at explaining deep research ideas/findings to a lay reader. A book with great advice: (It isn't specific to research but still super valuable.) | Actually analyzing what makes certain ideas or stories more memorable than others! Fascinating. Apply this wisdom to your songs, bio/story, communication with fans, etc. | Here's my top 5 marketing books”
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Appears In
Not sure if this is the right fit?
Consider The Boy, the Mole, the Fox and the Horse by Charlie Mackesy. Recommended by 8 sources.
“Soft-spoken, heavily illustrated fable built from short dialogues and watercolor sketches. Each spread pairs a spare line of text with a loose drawing, so the pleasure is visual and aphoristic rather than narrative; readers collect felt-true sentences more than plot. Most useful when you want quick consolations, a prompt for conversation with a child, or a pause during a rough day. Limiting if you want sustained argument, concrete advice, or tightly plotted storytelling: the repetition of gentleness can feel sentimental or thin after a while.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
Made to Stick
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