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Natural Capitalism
4 recommendations

Natural Capitalism

Creating the Next Industrial Revolution

by Paul Hawken

Recommended by Ashton Kutcher and Joe Gebbia

Recommended by Ashton Kutcher and Joe Gebbia

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Should I read this?

Recommended by 4 sources and appears in Environment, Most Recommended Books, and Finance.

This groundbreaking book reveals how today's global businesses can be both environmentally responsible and highly profitable....

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Recommended by 4 sources and appears in Environment, Most Recommended Books, and Finance.

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Ashton Kutcher

This other way of thinking about how we consume things in the planet. | latest winner i've read is a book called Natural Capitalism by paul hawken, amory lovins, l. hunter lovins. recommend per econ. recovovery
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Appears In

The Undoing Project
Try This Instead

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Consider The Undoing Project by Michael Lewis. Recommended by 18 sources.

Michael Lewis chronicles the friendship and intellectual partnership of Daniel Kahneman and Amos Tversky, who championed the idea that cognitive biases shape our choices. The narrative reads like a buddy story, weaving their discoveries into personal anecdotes and the drama of their collaboration. You'll grasp key ideas—loss aversion, framing—through their story, but the book focuses on biography, not application. Helpful for understanding behavioral economics' origins; less useful if you want actionable advice. The emotional arc of their relationship can overshadow the science.

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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.

Natural Capitalism

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