No B.S. Marketing to the Affluent
No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
by Dan S. Kennedy
Should I read this?
Recommended by 2 sources and appears in Most Recommended Books, Business, and Nonfiction.
THE SCARY TRUTH: The middleclass consumer populationand their buying poweris massively shrinking. Customers are buying less and in fewer categories.THE SILVER LINING: It takes no more work to attract customers from the explosively growing MassAffluent, Affluent, and UltraAffluent populations eager to pay premium prices in return for exceptio...
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Why recommended
Recommended by 2 sources and appears in Most Recommended Books, Business, and Nonfiction.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Ramit Sethi
“Can be a bit abrasive, but it’s also like a very eye opening, shocking book.”
Appears In
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How recommendation signals are reviewed
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.