Prosperity
Better Business Makes the Greater Good
by Colin Mayer
Should I read this?
Recommended by 2 sources and appears in Most Recommended Books, Finance, and Business.
What is a business for On day one of an economics course a new student is taught the answer: to maximize shareholder profit. But this single idea that pervades all our thinking about the role of the corporation, is fundamentally wrong, argues Colin Mayer. Constraining the firm to a single narrow objective has had wideranging and damaging conseque...
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Why recommended
Recommended by 2 sources and appears in Most Recommended Books, Finance, and Business.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Satya Nadella
“Prosperity, by Oxford economist Colin Mayer, argues that “a corporation finds profitable solutions to the challenges of people and the planet,” Nadella explained. “The key word is ‘profitable,’ because we do know that capitalism does have the ability to allocate resources in the most efficient way. But the other key word is ‘the challenges of people and the planet.’ It’s not about creating more challenges to people and the planet but to have real solutions to the problems. I like that.”
Appears In
Not sure if this is the right fit?
Consider The Undoing Project by Michael Lewis. Recommended by 18 sources.
“Michael Lewis chronicles the friendship and intellectual partnership of Daniel Kahneman and Amos Tversky, who championed the idea that cognitive biases shape our choices. The narrative reads like a buddy story, weaving their discoveries into personal anecdotes and the drama of their collaboration. You'll grasp key ideas—loss aversion, framing—through their story, but the book focuses on biography, not application. Helpful for understanding behavioral economics' origins; less useful if you want actionable advice. The emotional arc of their relationship can overshadow the science.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
Prosperity
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