Ski Inc. 2020
Alterra counters Vail Resorts; megapasses transform the landscape; the industry responds and flourishes. For skiing A North American Renaissance.
by Chris Diamond
Should I read this?
appears in Snowboarding.
"The ski world has been turned upside down."Chris Diamond's first book, Ski Inc., had just hit bookshelves in December 2016 when shock waves reverberated through the ski resort landscape. In early 2017, the Alterra Mountain Company emerged to challenge Vail Resorts' supremacy, eventually buying 15 resorts, partnering with another 25plus, and launc...
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Why recommended
appears in Snowboarding.
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