Talking to Humans
Success starts with understanding your customers
by Giff Constable
Recommended by Ron Conway and Andrew Ng
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Should I read this?
Recommended by 5 sources and appears in Most Recommended Books, Entrepreneurship, and Business.
With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action....
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Why recommended
Recommended by 5 sources and appears in Most Recommended Books, Entrepreneurship, and Business.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Ron Conway
“Explains how to do the customer development interviews in a way that will get you the most accurate and actionable feedback. | Then to break B2C down even further, two of my favorites are “Talking to Humans,” which is a very short book that teaches you how to develop empathy for users you want to serve by talking to them.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
Talking to Humans
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