The Advertised Mind
Groundbreaking Insights into How Our Brains Respond to Advertising
by Erik du Plessis
Should I read this?
appears in Persuasion, Business, and Nonfiction.
Research by Erik du Plessis has helped show that the strongest factor predicting an advertisement's success is how much the ad is liked. In The Advertised Mind, du Plessis draws on information about the working of the human brain from psychologists, neurologists and Artificial Intelligence, specialists. He uses this research to suggest why emotion...
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Why recommended
appears in Persuasion, Business, and Nonfiction.
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Appears In
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“Scott Adams blends memoir, workplace humor, and blunt self-help into short, punchy chapters that push simple career and productivity rules. The most useful material is pragmatic: a preference for systems over one-off goals, combining complementary skills, and managing energy so work fits a schedule you can sustain. Limits show up as confident, anecdote-heavy claims and a swaggering tone that sometimes repeats the same points. Best used selectively: skim for tactics that feel practical and ignore the rest rather than accept everything wholesale.”
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The Advertised Mind
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