The Brand Flip
Why customers now run companies and how to profit from it
by Marty Neumeier
Recommended by Vinod Khosla and Peep Laja
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Should I read this?
Recommended by 3 sources and appears in Most Recommended Books, Business, and Nonfiction.
Bestselling brand expert Marty Neumeier shows you how to make the leap from a companydriven past to the consumerdriven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from costbased pricing to relationship pricing, from market segments to brand tribes, and from cus...
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Why recommended
Recommended by 3 sources and appears in Most Recommended Books, Business, and Nonfiction.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Peep Laja
“A very well done book on branding and new brand values. It will be the death of many incumbents. | I believe that a strong brand is your best, most sustainable longterm asset. Recently I read 14 books on on branding, and found the best ones. These are Brand Gap, Zag, and Brand Flip by @MARTYneumeier. Read them in order. Short reads. You could finish them in a weekend.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
The Brand Flip
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