The History of Surfing

Not sure if this is the right fit?

Consider Let My People Go Surfing by Yvon Chouinard. Recommended by 14 sources.

“Part adventure memoir, part business manifesto, this book reads like a conversation with a stubborn idealist who built a company against conventional wisdom. The most useful sections detail Patagonia’s unorthodox practices—from on-site childcare to radical supply-chain transparency. But the narrative can meander, and the environmental preaching sometimes overwhelms the business insights. Readers seeking a step-by-step guide to conscious capitalism will find more inspiration than instruction, as Chouinard’s success often seems inseparable from his unique climbing-bum ethos.”