Zag
The Number One Strategy of HighPerformance Brands
by Marty Neumeier
Recommended by Seth Godin and Peep Laja
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Should I read this?
Recommended by 2 sources and appears in Advertising, Business, and Nonfiction.
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultraclear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional...
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Why recommended
Recommended by 2 sources and appears in Advertising, Business, and Nonfiction.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Seth Godin
Author, entrepreneur, and speaker
“I believe that a strong brand is your best, most sustainable longterm asset. Recently I read 14 books on on branding, and found the best ones. These are Brand Gap, Zag, and Brand Flip by @MARTYneumeier. Read them in order. Short reads. You could finish them in a weekend.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.