Monetizing Innovation
How Smart Companies Design the Product Around the Price
by Madhavan Ramanujam
Should I read this?
Recommended by 3 sources and appears in Most Recommended Books, Entrepreneurship, and Management.
The book explains how most companies get sidetracked by ProductDriven Thinking and how to innovate by starting with the price customers will pay, and creating the product for that price. It will present a process that SimonKucher & Partners has used to help dozens of others avoid innovation failure by making pricing and marketing their guiding li...
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Why recommended
Recommended by 3 sources and appears in Most Recommended Books, Entrepreneurship, and Management.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Leo Polovets
“@nbashaw Book rec: Monetizing Innovation by @MadhavanSF Follow rec: @patio11 A good starting heuristic is to regularly ask prospective customers for more $$ until a good fraction of prospects push back. Also think about pricing relative to how customers perceive the value you create.”
Appears In
Not sure if this is the right fit?
Consider The Score Takes Care of Itself by Bill Walsh. Recommended by 20 sources.
“Bill Walsh delivers his philosophy that excellence emerges from meticulous preparation and unyielding standards, not from obsessing over wins. Drawing from his 49ers tenure, the book is part memoir, part leadership sermon. The useful core is its relentless push for personal accountability and daily discipline. But the constant football context can feel exclusionary: if you don't care about specific games or position battles, the anecdotes blur into repetition, and the coaching-heavy lens may frustrate those seeking transferable, non-sports examples.”
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Patrick LencioniHow recommendation signals are reviewed
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
Monetizing Innovation
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