Permission Marketing
Turning Strangers into Friends and Friends into Customers
by Seth Godin
Should I read this?
Recommended by 2 sources and appears in Digital Marketing, Best Startup Books, and Marketing.
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"?the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a fam...
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Why recommended
Recommended by 2 sources and appears in Digital Marketing, Best Startup Books, and Marketing.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Noah Kagan
“No one wants your annoying ass marketing. Get their permission and deliver more than what they expect.”
Appears In
Not sure if this is the right fit?
Consider The Score Takes Care of Itself by Bill Walsh. Recommended by 20 sources.
“Bill Walsh delivers his philosophy that excellence emerges from meticulous preparation and unyielding standards, not from obsessing over wins. Drawing from his 49ers tenure, the book is part memoir, part leadership sermon. The useful core is its relentless push for personal accountability and daily discipline. But the constant football context can feel exclusionary: if you don't care about specific games or position battles, the anecdotes blur into repetition, and the coaching-heavy lens may frustrate those seeking transferable, non-sports examples.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.