The Coffee Roaster's Companion

Not sure if this is the right fit?

Consider Onward by Howard Schultz. Recommended by 4 sources.

“Onward is Howard Schultz’s first-person ledger of bringing Starbucks back from a downturn and refocusing the company on product, stores, and culture. It alternates store-floor anecdotes with boardroom scenes and sequential decision-making, so the most useful passages show concrete limitations about staffing, quality, and brand positioning. The narrative occasionally slides into defensive explanation and long stretches of operational minutiae that slow the pace. If you want crisp analytical models or a how-to handbook, this is lighter than that; read it for situational judgment and CEO-level vantage.”