The Ten Commandments for Business Failure
by Donald R. Keough
Recommended by Warren Buffett and Sanjay Bakshi
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Should I read this?
Recommended by 3 sources and appears in Books Recommended by Warren Buffett, Most Recommended Books, and Management.
Don Keough—a former top executive at CocaCola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixtyyear career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, a...
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Why recommended
Recommended by 3 sources and appears in Books Recommended by Warren Buffett, Most Recommended Books, and Management.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Warren Buffett
Chairman and CEO of Berkshire Hathaway
“3/ Another excellent book is Ten Commandments of Business Failure by Don Keough | Don’s best ability is to cut to the chase on an issue, to cut through the bureaucratic fog. Keep it simple is his principle and mine too.”
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Not sure if this is the right fit?
Consider The Score Takes Care of Itself by Bill Walsh. Recommended by 20 sources.
“Bill Walsh delivers his philosophy that excellence emerges from meticulous preparation and unyielding standards, not from obsessing over wins. Drawing from his 49ers tenure, the book is part memoir, part leadership sermon. The useful core is its relentless push for personal accountability and daily discipline. But the constant football context can feel exclusionary: if you don't care about specific games or position battles, the anecdotes blur into repetition, and the coaching-heavy lens may frustrate those seeking transferable, non-sports examples.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
The Ten Commandments for Business Failure
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