Beyond Reason
Using Emotions as You Negotiate
by Roger Fisher
Should I read this?
appears in Negotiation, Leadership, and Psychology.
"Written in the same remarkable vein as Getting to Yes, this book is a masterpiece." Dr. Steven R. Covey, author of The 7 Habits of Highly Effective People Winner of the Outstanding Book Award for Excellence in Conflict Resolution from the International Institute for Conflict Prevention and Resolution In Getting to Yes, renowned educator and n...
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Why recommended
appears in Negotiation, Leadership, and Psychology.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
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Appears In
Not sure if this is the right fit?
Consider Influence by Robert Cialdini. Recommended by 16 sources.
“This is a book that pulls apart the psychological shortcuts we use to make decisions, then shows how to deploy them in business contexts. The writing is clear and heavy on real-world examples from sales and marketing, which makes the principles stick but can leave you feeling like you’ve just taken a master class in manipulation. Its useful part is giving a language for the invisible forces that shape everyday choices. The main limitation: it can feel overly tactical, as if relationships are just a series of triggers to be pulled, offering little on building genuine influence through trust.”
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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.