Cases in Public Relations Management
The Rise of Social Media and Activism
by Patricia Swann
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appears in Pr and Public Relations.
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appears in Pr and Public Relations.
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“Trust Me, I'm Lying reads like a whistleblower's confessional crossed with a marketer's playbook: terse, anecdote-driven chapters that walk through stunts used to seed and amplify stories across blogs and aggregators. It's useful if you want vivid, concrete examples of how attention markets prize speed and outrage over accuracy and how that distorts news cycles. Its main limitation is a boastful, self-assured tone and heavy reliance on anecdotes rather than independent sourcing, so readers after balanced, evidence-rich analysis will likely feel unsatisfied.”
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Cases in Public Relations Management
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