The New Rules of Marketing and PR
How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott
Should I read this?
Recommended by 1 source and appears in B2b Marketing, Pr, and Public Relations.
"The" benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and realworld examples of success"The New Rules of Marketing & PR, 4th Edition" is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a stepbyste...
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Why recommended
Recommended by 1 source and appears in B2b Marketing, Pr, and Public Relations.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
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Not sure if this is the right fit?
Consider Give and Take by Adam Grant. Recommended by 34 sources.
“A research-heavy exploration of how reciprocity styles—givers, takers, and matchers—shape professional success. Grant uses stories from business, sports, and entertainment to argue that selfless givers can rise to the top if they avoid burnout and exploitation. The book is densely packed with studies, which makes it convincing but sometimes overwhelming. Useful for understanding networking through a generous lens, though the sheer volume of examples may feel like a barrage. Annoying if you want fewer anecdotes and more actionable steps.”
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The New Rules of Marketing and PR
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