The Father of Spin

Not sure if this is the right fit?

Consider Trust Me, I'm Lying by Ryan Holiday. Recommended by 6 sources.

“Trust Me, I'm Lying reads like a whistleblower's confessional crossed with a marketer's playbook: terse, anecdote-driven chapters that walk through stunts used to seed and amplify stories across blogs and aggregators. It's useful if you want vivid, concrete examples of how attention markets prize speed and outrage over accuracy and how that distorts news cycles. Its main limitation is a boastful, self-assured tone and heavy reliance on anecdotes rather than independent sourcing, so readers after balanced, evidence-rich analysis will likely feel unsatisfied.”