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Designing Brand Identity
1 recommendations

Designing Brand Identity

An Essential Guide for the Whole Branding Team

by Alina Wheeler

Recommended by Ran Segall

Recommended by Ran Segall

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Should I read this?

Recommended by 1 source and appears in Graphic Design, Logo Design, and Branding.

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and b...

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Recommended by 1 source and appears in Graphic Design, Logo Design, and Branding.

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R

Ran Segall

Recommended this book

30%

Appears In

Elegantissima
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Consider Elegantissima by Louise Fili.

Elegantissima is a visually sumptuous walk through Louise Fili’s career, full of high-quality plates of book jackets, restaurant identities and food packaging. What works best is steady visual inspiration: typographic details, color choices and composed spreads that spark design ideas. The main limitation is shallow procedural and critical commentary — readers after hands-on methods, process breakdowns or rigorous historical argument will find the prose spare and the practical guidance minimal. Best used as aesthetic reference rather than a how-to manual.

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Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.

Designing Brand Identity

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