Book of Branding

Not sure if this is the right fit?

Consider Positioning by Al Ries. Recommended by 10 sources.

“Witty and fast-paced, Positioning feels like a marketing memo about planting a simple, memorable place for a brand in a skeptical, mediablitzed public's mind. Its useful core is a set of portable heuristics for choosing a single message that reflects your strengths and concedes competitors' claims. The book leans on ad-era examples and blunt prescriptions, so parts read repetitive or anchored to pre-digital media. Take away crisp headline rules, but expect to adapt them heavily for social and digital channels.”