The 22 Immutable Laws of Branding
by Al Ries
Should I read this?
Recommended by 2 sources and appears in Branding, Entrepreneur, and Marketing.
The only way to stand out in today's and tomorrow's cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the...
Looking for Kindle, hardcover, paperback, or audiobook editions?
Check formats, pricing, and current availability directly.
Why recommended
Recommended by 2 sources and appears in Branding, Entrepreneur, and Marketing.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Appears In
Not sure if this is the right fit?
Consider Give and Take by Adam Grant. Recommended by 34 sources.
“A research-heavy exploration of how reciprocity styles—givers, takers, and matchers—shape professional success. Grant uses stories from business, sports, and entertainment to argue that selfless givers can rise to the top if they avoid burnout and exploitation. The book is densely packed with studies, which makes it convincing but sometimes overwhelming. Useful for understanding networking through a generous lens, though the sheer volume of examples may feel like a barrage. Annoying if you want fewer anecdotes and more actionable steps.”
Similar books
How recommendation signals are reviewed
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
The 22 Immutable Laws of Branding
View on Amazon →