Killing Marketing
How Innovative Businesses Are Turning Marketing Cost Into Profit
by Joe Pulizzi
Should I read this?
appears in Marketing, Business, and Nonfiction.
Killing your current marketing structure may be the only way to save it! Two of the world's top marketing experts reveal the next level of breakthrough successtransforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back Over the last two decades, we've watch...
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appears in Marketing, Business, and Nonfiction.
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Not sure if this is the right fit?
Consider Give and Take by Adam Grant. Recommended by 34 sources.
“A research-heavy exploration of how reciprocity styles—givers, takers, and matchers—shape professional success. Grant uses stories from business, sports, and entertainment to argue that selfless givers can rise to the top if they avoid burnout and exploitation. The book is densely packed with studies, which makes it convincing but sometimes overwhelming. Useful for understanding networking through a generous lens, though the sheer volume of examples may feel like a barrage. Annoying if you want fewer anecdotes and more actionable steps.”
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