Youtility
Why Smart Marketing Is about Help Not Hype
by Jay Baer
Should I read this?
Recommended by 1 source and appears in Marketing, Business, and Nonfiction.
The difference between helping and selling is just two lettersIf you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attenti...
Looking for Kindle, hardcover, paperback, or audiobook editions?
Check formats, pricing, and current availability directly.
Why recommended
Recommended by 1 source and appears in Marketing, Business, and Nonfiction.
Recommended by notable people
People and public figures who have recommended this book.
Recommendation Signals
Recommendation proof is sourced from public posts, interviews, reading lists, and cited references.
Appears In
Not sure if this is the right fit?
Consider Give and Take by Adam Grant. Recommended by 34 sources.
“A research-heavy exploration of how reciprocity styles—givers, takers, and matchers—shape professional success. Grant uses stories from business, sports, and entertainment to argue that selfless givers can rise to the top if they avoid burnout and exploitation. The book is densely packed with studies, which makes it convincing but sometimes overwhelming. Useful for understanding networking through a generous lens, though the sheer volume of examples may feel like a barrage. Annoying if you want fewer anecdotes and more actionable steps.”
Similar books
How recommendation signals are reviewed
Each recommendation is collected from a public source — interviews, articles, or curated lists — and linked to its original URL. Books with many verifiable recommendations from respected people rank higher.
Youtility
View on Amazon →